Business Data Analyst & Consultant with 5+ years in data analytics, IT strategy & digital transformation — and founder of Vinayak Consulting Services.
With over five years in data analytics and IT solutions, my work as a Business Data Analyst has centred on enhancing operational functions and developing advanced reporting solutions. Harnessing Oracle PL/SQL, I ensure precision in data extraction and manipulation.
My expertise spans marketing analytics using Unica and SAS, IT strategy, and blockchain-based system integration. As founder of Vinayak Consulting Services, I help organisations achieve their strategic goals.
Led end-to-end modernisation of a legacy data warehouse, migrating critical reporting to scalable cloud architecture. Reduced query times by 60% across 5 business units.
Deployed an AI-augmented analytics platform using SAS and Unica. Increased campaign conversion rates by 34% through advanced predictive segmentation.
Built a real-time dashboard suite integrating 8 source systems. Reduced reporting lag from 48 hours to near real-time for C-suite leadership.
Developed a 3-year IT strategy aligning technology investments with business goals — resulting in 20% reduction in operational IT costs.
Architected a data governance and compliance framework ensuring accuracy, auditability and traceability across multi-jurisdictional reporting pipelines.
Developed a comprehensive compensation benchmarking and pay structure framework for mid-sized organisations — aligning salary bands, incentive pay, and benefits to market data across Canadian and US tech, retail, and consulting sectors.
Architected enterprise-grade system integration leveraging blockchain technology — introducing decentralised, tamper-proof data flows that enhanced transparency, eliminated reconciliation overhead, and built trust across stakeholder networks.
Blockchain‑based system integration creates business value by ensuring a single, trusted source of data that reduces reconciliation errors, improves transparency, and builds trust across complex ecosystems such as banking.
Read Article →From sell-through rate to customer lifetime value — the metrics that separate thriving retail operations from struggling ones.
Read Article →Most SMEs overlook data governance until it's too late. Here's a practical framework to protect your data and drive better decisions.
Read Article →Using Logistic Regression, Random Forest and Decision Tree models to predict diabetes outcomes on the PIMA Indian dataset with 80% AUC accuracy.
Read Article →Whether you have a project, want to collaborate, book a consulting session, or just connect — my inbox is always open.